Jantzen Fuel Depot + Cascade Paddle Boards

The problem

The old site had a pixelated hero, body text that didn't answer boaters' questions, and a map pin dropped in the middle of the river instead of at the dock.

What I built

• One site for two businesses that share a dock: marine fuel at / and Cascade Paddle Boards rentals at /rentals.
• Live open, closed, and on-call status from seasonal hours the owners edit themselves.
• Directions by land and by water, with the map pin at the dock, plus a sticky call bar on phones.
• Fourteen SEO and AEO guide pages under /rentals and /fuel, chosen from a 16-page plan ranked in three tiers by search intent, competition, and which facts the owners had confirmed.
• Each guide is one typed file in a content registry, rendered by one template with WebPage, breadcrumb, and FAQ structured data, so search and answer engines can quote the dock correctly and a new page is a content change.
• Paddle board bookings link out to Square Appointments, which the owners already run for the calendar and payments. An embedded Square widget or a deeper integration can replace the link when the owners want one.
• Next phase, planned for early 2027: one email list shared by fuel and rentals, built from past Square renters and a signup form on the site.