June 5 - Do Less, Stand Out (digest)

Sometimes, well actually all of the time, doing less is better than doing more.

I say this a lot, but it applies all over the place. Do less, as in take a break and smell the flowers. Do less, as in go ahead and meet up with someone IRL. Do less, as in remove clutter from your work life so that the work you actually do stands out and shines. 

Do less.

It sounds so simple, but is infinitely hard to do. Like, you have to make it happen every hour of every day. The good news? When you get into the habit of it, it gets pretty easy to maintain.

Here are some thoughts I shared on LinkedIn this last week. You can engage there, here. But you can also engage right here by commenting below.

Talk to you soon.



Peonies flowers photo by Andy Rosic

Intuition is difficult to hear in turmoil.

I’m not saying to stop and smell the roses (or peonies).

But if you’re doing extra work in order to get ahead, get promoted, get more followers, or get recognition then you’re doing it wrong.

Here’s the secret:

Do less to stand out.

More busyness, more things we’re in charge of for our roles, does not equate to better.

It’s just busy. And busy prevents our best work from happening—because we need to listen (aka intuition) to hear what’s needed.

Are you happy with the amount you’re ‘doing’? Is it helping you achieve the thing(s) that truly matter?

If not, maybe you should stop and smel the flowers.

We are not an AI company. And that’s the secret sauce. (Don’t tell John I told you)

Do we use AI in our software? Of course. D’uh.

But it’s not a selling point. In fact we rarely mention it to customers.

Because. They. Don’t. Care.

We make marketers look brilliant. We get them promoted. Give back time by removing chaos. Scale revenue. We make them the center of gravity.

Wouldn’t you rather pay for that than a list of tech features?

We think you, everyone really, just want to be awesome and recognized for it.

Try Gravity Surge.

John and Andy - a founder selfie by Andy Rosic
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No commitment. No selling your data. Just you and I (and several thousand others).

Selfie of Andy - by Andy Rosic


A new idea can be unfamiliar, or silly, or both.

It can’t be judged by description. It needs to be done (made) to exist.

It is unlikely that anyone will sanction the cost of something they don’t understand, therefore you have no choice but to do it yourself.

At whatever cost.

You may have to beg, steal, and borrow to get it done. But that’s for you to work out how you do it.

It’s exciting.
It’s difficult and it’s fun.
If it was easy anyone could do it.

The film Citizen Kane is a great example. It was stolen not sanctioned.

Orson Welles could not find any backers, but he did raise a small sum for casting.

He cajoled people into building sets and shooting full-blown screen tests which eventually formed a third of the film.


Backers could see what they were getting. He got the money.

Without him doing it when it supposedly couldn’t be done, it would be another in the endless list of ideas that never happened.